Overture Launches Local Search Listings to Web Sites
One of the most common phrases I hear when talking with people about their websites is “But I’m just a local company – I don’t need a website yet.”

If you’re “just a local company”, now’s the perfect time to have a website, and begin marketing to just the local neighborhood.

Overture just announced its Local Match service. It allows you to precisely target customers who use search engines to make local buying decisions.

Have you ever gone to the search engine and typed in something like “plumber Denver”. I know I do that all the time. I haven’t used a phone book in 4 years. Instead, I do all my searches either through a search engine or a listing search such as DexOnline.com.

I’m sure I’m not alone.

Now with Local Match, you can target those types of people effectively. So even if you specialize in senior portraiture, and don’t want to market beyond a 10-mile radius of your studio, you can begin targeting people online.

Local Match works like other Overture services. You pay by determining the price you’re willing to pay per lead. The more money you are willing to pay, the more your listing will be displayed. Begin with as little as $20 on account.

One final fact. Local Match will initially be displayed on Yahoo!, Alta Vista, AlltheWeb, InfoSpace, Citysearch and other popular Web sites.