Niche Positioning
Niche Positioning
What is your niche? Your niche is the position your business has taken within the community. It's the way you present yourself to the public. And it's the way the public perceives you. It's the marketplace you are targeting with your product. And it's one of the best and most cost effective ways to grow your business.
There are 3 things to keep in mind when you begin choosing your potential audience. Taking on new niches can be a cost effective way of growing your business if you concentrate on zeroing in on your potential market, and offering them what they need. Meet their unique needs, and you'll have a winner. Identify what your target audience is looking for, and give them what they need. Suppose you are an accountant going into your own practice. There will be competition on every corner. But if you focus on the needs of small businesses with less than 10 employees, and provide services to help these businesses on everything from retirement and investing, to tax strategies and purchasing tips, you will be very much in demand.
Next, learn the talk your target niche talks. Every industry has their own way of talking. Read their trade publications. Attend meetings with them. Find groups and networking events frequented by your target niche. Learn to talk to them in their own language, and you will get their respect. It isn't really that difficult, and you can often become very successful in several different niches that work well together. Think of the special events industry. There you would have access to florists, event planners, venues, catering, designers, technical production and transportation.
Finally, test your market. Check out your competition. Discover how they have positioned themselves. See what's working. Talk to the people within the industry, and find out what they are looking for. The key to breaking into an industry is to find out what they need, and give it to them.
What is your niche? Your niche is the position your business has taken within the community. It's the way you present yourself to the public. And it's the way the public perceives you. It's the marketplace you are targeting with your product. And it's one of the best and most cost effective ways to grow your business.
There are 3 things to keep in mind when you begin choosing your potential audience. Taking on new niches can be a cost effective way of growing your business if you concentrate on zeroing in on your potential market, and offering them what they need. Meet their unique needs, and you'll have a winner. Identify what your target audience is looking for, and give them what they need. Suppose you are an accountant going into your own practice. There will be competition on every corner. But if you focus on the needs of small businesses with less than 10 employees, and provide services to help these businesses on everything from retirement and investing, to tax strategies and purchasing tips, you will be very much in demand.
Next, learn the talk your target niche talks. Every industry has their own way of talking. Read their trade publications. Attend meetings with them. Find groups and networking events frequented by your target niche. Learn to talk to them in their own language, and you will get their respect. It isn't really that difficult, and you can often become very successful in several different niches that work well together. Think of the special events industry. There you would have access to florists, event planners, venues, catering, designers, technical production and transportation.
Finally, test your market. Check out your competition. Discover how they have positioned themselves. See what's working. Talk to the people within the industry, and find out what they are looking for. The key to breaking into an industry is to find out what they need, and give it to them.
posted by Marketing Websites at
12:20 PM
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