Change The Way You Look For Customers

I received an interesting story in my email this morning. In an ezine from one of my favorite writers, Michael Masterson, he explained how one of his clients was taking on the obesity issue. The CEO issued his employees a challenge: as a takeoff from The Biggest Loser, he was also going to stage The Biggest Loser contest within the office. He gave people time away from the office to work out, and even brought in a personal trainer to help them achieve their goals. The winner would get money, prizes, etc from the office.

The story was very motivating, and I loved the idea. But I also got to thinking about it from a different aspect.

For most personal trainers, they head to the gym and wait for individuals to come into the gym and request working out with them. They get their clients throught the gym, or by networking in the community - looking for one client at a time.

But the personal trainer in Michael's story has a completely different approach. He is getting business MANY at a time. Because he entered the corporate world, and with the CEO's blessing, he has multiple clients immediately, and can work with them in groups and individually, and probably can build up his client base for years to come.

Also, he now has the experience of working in a corporate environment, and can bring this philosophy to other corporations. In other words, he can add clients by the dozen in one shot!
I've talked to personal trainers at the gym, and they always complain about how scarce business is. Picking up one or two new clients per quarter is a big deal to them.
But by tweaking the way you connect with people, the personal trainer in Michae's story can add dozens of new clients any time he chooses!

How can you tweak the way you think? How can you step away from the pack - and the way most people market their businesses in your industry - and find a huge pool of potential customers?

It's out there. You just need to think about it.