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Tuesday, August 16, 2005

What does the term viral marketing mean?

What does the term viral marketing mean?

It's a form of marketing in which the user is actually promoting the company that provides a service.

When you send an ecard to someone, he or she has to go to that particular website to look at it. You become a marketer for that company, because the receiver now has the cabability to browse the site, and possibly make a purchase.

That's one of the reasons I like custom ecards. With companies like boomerangnetwork.com you can insert your own photographs (each of your clients photographs) and have them send out ecards to their family and friends. When they pick up their greeting, they return to your site, and have the ability to click through your site, and possibly become a paying client! naturally.

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