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Sunday, September 25, 2005

Disney Factor

Disney Factor

After just visiting the Florida area and getting the chance to take a cruise with Gary and Marci Fong while learning a boat load about wedding albums we made a visit to Disney World. What a great way to pump up your customer awareness!!!

Walt was a great man in all of his visions and it is still carried though to the current day. We were amazed at how clean, well run all of the areas were that we had a chance to visit and how polite all of the employees were.

We had the wonderful opportunity to visit the new Animal Kingdom and let me tell you these guys go all out. The park is not scheduled to open until April but we were invited to a sneak preview. While visiting the Animal Kingdom I watch a child receive an ice cream cone. After just seconds the child dropped the cone on the ground. The clerk at the counter gave him another cone and the boy was happy. The dropped ice cream lay on the ground for others to track and scatter, a potential mess!! Never fear, this is Disney!! Disney Factor The messy ice cream was removed and cleaned up in 15 seconds before it had a chance to scatter.......You may wonder what this post has to do with Wedding Photography.......Well, customer service.....I call it the Disney Factor.....Always keep your customer happy by correcting the problem immediately ( replacing the dropped ice cream ) and seeing a problem that needs to be corrected is, before it scatters ( ice cream is cleaned up quickly).

I found the same thing over and over again at all the parks and places we stayed at on Disney property. This is a potential helper for any company that wants to change it image for the better. The last day that we had a message on our telephone thanking us for staying with Disney. WOW now that’s customer service.

My whole point is that we as photographers need to be aware of our customers desires and problems before they fester out of control. Disney Factor Always creating a clean and pleasing look, personal or business is vital for success.

Take a few steps back and look at your situation.

Always striving for the best!!

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