Market Promotions

I received an interesting email from MediaPost Communications today. It seems that:

The 65+ market in America:
42% have used a computer
41% have a computer at home
31% have ever gone online
33% have Internet access at home

The over 65 population is the fastest growing group of people coming online and using the Internet for daily activities. Of those online, 93% are using email regularly.

Other findings include:
68% have checked the weather online
67% read news online
58% go online for hobby information
57% have bought a product such as books, clothes, or plane tickets online.
53% search for health and medical information
53% browse for fun

What are you doing to promote to this group of people? If you have been promoting children's photography to parents with kids between 0-7, what about grandchildren's photography?

My mother loves having grandma/granddaughter portraits with my daughter. And she sends those photographs to all of her friends, and uses them to brag over lunches with her friends.