Word Tracking for your Website Marketing

When you are writing up your text for your website, do you use the words your clients do?

When a search engine ranks a site, it doesn't understand that

website
websites
web site
Web Site
Web Sites

are the same word. When it sends a spider through your site to rank it, it counts up the number of times it uses each word.

Then when a person comes in and types in to the search engine "websites", the search engine will pull together a list of all webpages that used the word "websites" and provides the list to the viewer.

Those people that used "website" or "Web Sites" missed out on being a part of that search.

So the question is, do you write your text in differrent ways? Do you anaylze what people are typing in for searches? Places like www.WordTracker.com can provide you with information on what keywords are similar, and what else you might try using.